WHY START WITH BRAZIL
A 1.8 trillion dollar economy embracing tech at a fast pace. Are you next?
Brazil is an attractive market for global tech startups due to its large and rapidly growing economy. With an estimated population of over 210 million people, Brazil is the biggest market in Latin America. The country's growing middle-class and strong digital infrastructure make it an ideal destination for tech startups looking to expand. Market expansion services can help tech startups understand and navigate the Brazilian market, while providing support to help them succeed. With the right services, tech startups can capitalize on the huge potential of the Brazilian market and increase their global reach.
SERVICES
Get LATAM-ready with your next expansion
Explore our services and learn how we can help you in every step of the way.
Market Entry Research
As they say, "Brazil is not for amateurs". So why would you risk your budget and time before understanding your real shot in one of the world's most competitive economies? Our research will map out and walk you through market size, competitors, differentiators, customer discovery and estimate your cost of entry. Strongly advised for any company planning to expand to Brazil.
Localized Go-To-Market Plan
Most companies expanding to a new market start by hiring a country manager in order to develop a local Go-To-Market plan, only to find out later that months of invested capital could have been optimized with a pre-play. Discover the right channels for your quick wins, the right team structure and the overall winning strategy and evolution plan to introduce your solution to a brand new, culturally-diverse audience. At FlorianX we tap into a network of 300+ industry leaders and advisors to future-proof your plan.
Launch Marketing
Develop a market-specific brand positioning strategy and test messages with focus groups or surveys. Create buzz through pre-launch PR or digital campaigns targeting thought leaders and launch integrated campaigns across digital, print, and events. Localize website, content, and social media channels and partner with influencers or industry experts to boost brand visibility. Whatever the channel, budget and strategy may be right for your company, we help you execute for success.
Sales Enablement
Ready to start selling in Brazil? We help you develop a preliminary sales strategy aligned with local buyer preferences and identify initial sales channels or key accounts for pilot projects through a fractional sales team ready to close early deals and generate momentum. We build localized sales scripts, proposals, and contracts to make your business shine in front of the right eyeballs.
Company Setup
So the time has come to establish your local office. We can handle your company registration, payroll, employee onboarding and set up virtual offices or temporary workspaces. Whether you need fractional or full-time members for your new Brazil team, we are here for you. And we can help put together the actual Dream Team that will translate your goals into action in record time.
MARKET APPETITE PROGRAM
Introducing MAP: Your Gateway to Market Success in LATAM
Test the waters with the Market Appetite Program (MAP) by FlorianX — our newest initiative designed to de-risk your expansion journey. MAP provides real-world feedback, limited GTM execution, and cost-efficient solutions, all tailored to your business success.
No fixed monthly fees, no country manager salaries. But here’s the catch: only startups that have achieved product-market fit in their home market and offer globally scalable solutions qualify.
Think your company is ready? Let’s talk and make Brazil your next big win!
Your current stage in the expansion journey:
Pre-entry
MARKET RESEARCH & APPETITE TESTS
Develop
PIPELINE EXPANSION
Entry
GTM PLANNING & EXECUTION
Expand
NEW MARKETS & SEGMENTS
EXPERIENCE
We've done it before.
Join the next wave!
After over 15 years of market expansion projects leading large growth movements, such as Facebook's entry in Brazil, we have been at the forefront of structuring go-to-market operations for some of the most innovative companies from different segments, origins and sizes, connecting products and services with a vibrant market and loyal buyers.
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