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ABOUT US

A full-service Go-To-Market partner that accelerates market expansion to Brazil for ambitious companies. For over 10 years leveraging growth for big brands, startups and some unicorns.

FOUNDER

MIGUEL DORNELES

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Miguel has been working in the intersection of marketing and sales for almost 20 years in Brazil, leading strategies and business operations for companies such as Grupo RBS, Fox, Facebook, Wunderman, Zynga and startups in Latin America, the USA and Europe. In 2012, he set up shop to serve his first consulting client and, since then, he has always reconciled management positions in fast-growing companies with projects in the areas of marketing, sales, business development and management in multinationals and scale-ups. In 2022, he renamed the company FlorianX, in reference to his mother's family name adding the X for "expansion".

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The FlorianX Journey

Journey

2009

FACEBOOK ARRIVES IN BRAZIL THROUGH FOX

Before establishing a local office, Facebook launched its advertising platform in a business partnership with Fox International Channels. In Brazil, Miguel was the operations and commercial product manager and acted from the beginning to the end of the partnership as an articulator for the launch and local strategy modeling of Facebook Ads.

2012

ZYNGA'S INTERNATIONAL EXPANSION AND FIRST PROJECTS

After 7 years in large corporations and a first entrepreneurial adventure, Miguel receives an offer to lead Zynga's expansion in Latin America. At the same time, he starts his first consulting projects. Florian Marketing Consulting is born.

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